Your Conversion Equation Evaluator


  0 - No headline at all

  1 - Company name or play on words; does nothing to compel reader/listener to continue

  2 - Headline exists; poor or crass HOT BUTTON; False Uptime Alert!

  3 - Hot Buttons Activated; not articulated well, but says in basic terms what needs to be said

  4 - Good headline, penetrates reader's internal conversation; work on clarity and precision

  5 - Powerhouse! Headline is powerfully worded and hits HOT BUTTONS passionately


  0 - If Headline score is 0, 1, or 2...then automatic score of 0 here.

  1 - Nothing to make reader want to sub-headlines; no add'l info at all, incoherent

  2 - Contains sub-headlines that are NOT connected to internal conversation...reader clicks back!

  3 - Reader can tell from scanning ad that there may be decision-facilitating info ahead

  4 - Use of Hot-Button-based sub-headlines gives reader promise of useful info in the ad

  5 - Reader eagerly engaged! Quick scans reveals congruence with other sub-headlines & offer


  0 - No case building info; crass, cute, sex-based or abstract ideas or image/institutional creativity

  1 - Some features menu listed; not quantified, nothing compelling; perhaps wrong or incoherent points

  2 - Case points begun, but not developed; poorly quantified/quantified

  3 - Case points listed with some qualification/quantification; educates on a basic level

  4 - Builds a good case and anticipation; educates thoroughly, but could be more powerful & articulate

  5 - Executes solid, well-rounded case; a Judge/Jury would be proudly say, "I would have to be an idiot..."


  0 - No offer at all (if there's an offer, but no landing page or capture box give "0')

  1 - Contact info present; nothing specifically mentioned as an offer

  2 - Tells prospect to call for more info or to speak with a representative; no capture box; no landing page

  3 - Offer easily detectable; no incentives; could be much more motivating; poor capture/landing page

  4 - Good offer, captures prospect action—doesn't capture widest possible audience; opt-in needs help

  5 - Excellent, obvious choice for NOW/FUTURE buyer; Irresistible & Compelling Offer, Opt-in & Nurture pieces


  0 - A total mess; try again

  1 - Does not flow, no logical reason for any placements; haphazardly done; not professional

  2 - Basic structure is in place; lacks power; unclear; spacing, thought flow is fuzzy or blah

  3 - Structurally sound, flows reasonably well, some parts are still done poorly; seduction focused

  4 - Proper use of type fonts & sizes; spacing well done; photos/graphics congruent & compelling, etc.

  5 - Reader can quickly scan and understand main points; knows exactly what action to take

0 - Totally wrong concepts, try again

1 - Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)

2 - Basic ad structure is there; can't be fixed with "red-line"

3 - Good ad that interrupts and engages; lacks power in building the case and an appealing call to action

4 - Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing (for power)

5 - Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!

If you scored below 3, your marketing has very little chance of converting leads into prospects.

I’ll show you how your marketing can be re-worked to follow our proven Conversion Formula that has generated massive results for hundreds of business owners world-wide.